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Marketing of Accredited Vegetables

Accredited vegetables are marketed in the VMO. They are easily identified with special sales memos which can facilitate and promote the marketing of the produce. To increase the public awareness of the accredited produce, a Good Farmer image has been used since 1998 to publicize the accredited vegetables. Publicity is also made at the accredited retailers to ease its identification by the public. In addition, territory-wide promotion events and educational activities are held to promote and stimulate the market demand for accredited vegetables. Both the vegetable retailers and the consumers support the scheme and the daily throughput of accredited vegetables can be up to 65 metric tones.


Loading of Vegetables

VMO Wholesale Market

Accredited Vegetables Store

"Good Farmer" Logo

The VMO has created a Good Farmer character to promote accredited vegetables. This ambassador of accredited vegetables would visit various markets in public promotion activities.

Accredited vegetables retail sites
http://www.vmo.org/tc/index/page_support/item_honorfarm/part_shop/